COUNTY SHOWS

Mercedes Benz

CONCEPT - To create a tranquil area to replicate the interior of a Mercedes in this frantic world.

EXECUTION Mercedes pond 1

A pond was created as the centre piece of the stand. 

It was constructed using new sleepers bolted together, with further bolts that went through the bottom two sleepers and buried into the ground for 30cm, this secured the pond and gave a rigid platform.  The pond liner was then hidden beneath the top sleeper, which was placed in it's side.

Mercedes pond 2On the surface of the pond, flower heads floated, invitingly.  On each corner was placed a large cube shaped terra-cotta pot, planted with a cube shaped Box tree. 

Mercedes bed

 

Clients were encouraged to sit on the edge of the pool, take their shoes off, and bathe their feet in the water whilst drinking Pims!

Other areas of the stand were decorated with 'false' planted flower beds, with either the three pointed star of Mercedes or the logo of Smart Cars as the inspiration.

Volkswagen

CONCEPT - To create something that clients would have to look at and catch their imagination

EXECUTION

VW logo 2We suggested creating the VW logo using 1000 balls!  At first the client was a little confused, which was understandable, until we described in detail the concept.  A 1000 balls would be painted different shades of silver, from the palest to the deepest gunmetal grey. These would then be set on pieces of stiff wire, which would be set into a florists foam base, each ball at a slightly different height. 

VW logo 4The display was then set in a false flower bed, at an angle.  As the public walked towards the stand, at first it looked like there was just a load of silver balls, but as they approached closer, and they got to the correct angle, the VW logo became apparent.  This created a major taking point at the show, which of course answered the client's brief.

 

John Lewis

CONCEPT - To soften the edges to a catwalk for a fashion show held with a marquee.

EXECUTION

John Lewis catwalk 1


John Lewis were holding a fashion show within a marquee. 

They asked Ridyards to create a look that complimented the fashions of the season, and that softened the edges to the catwalk, focusing attention on the entrance of the models. 

 

John Lewis catwalk 2Palms in large glazed ceramics were chosen with flowering Guzmanias used as accent plants. 

The plants complimented the wallpaper that was used around the marquee, which contained leaf and flower motifs.  Large palms were used again to define areas that the client needed to either draw the attention of the public, or to create barriers between stands.John Lewis Palm

 

 

 

 

 

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